Heat Transfer salesQuality equipment offerings and extensive services are at the core of Heat Transfer Sales of the Carolinas’ approach to business.

By Eric Slack

Founded in 1971, Heat Transfer Sales of the Carolinas has succeeded by understanding the importance of responding to customer needs and solving problems. Serving building owners, engineers, contractors and wholesalers, the company provides hydronic HVAC and engineered plumbing equipment and solutions used in commercial, institutional and industrial facilities. But Heat Transfer Sales believes it has to provide not only equipment but also value-added services and solutions.

“With relevant experience, our founders built a wonderful foundation for our business with viable lines and loyal customers,” President Jeff Vestal says.

JK Sales picJ&K Sales’ focus on unique products and offerings gives it an edge in the heating product market.

By Jim Harris


The Blue Ocean Strategy, first described in an October 2004 issue of Harvard Business Review and later expanded upon in a book of the same name, compares markets to two kinds of “oceans.” “Red oceans” are all of the markets now in existence, which are overcrowded with similar and commodity products, leaving companies to compete mainly based on price.

Conversely, the “blue ocean” is a wide-open market space with new and unique products and services untouched by competition. “We truly buy into this idea,” says Jeff Young, director of engineered services and sales for Manchester, N.H.-based manufacturer’s representative J&K Sales Associates. “When we take on a product line, we are looking for something that separates us from the rest. We’re looking for something technologically advanced and above and beyond what’s currently on the market.

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Tim Morales Associates picGoing above and beyond to provide exceptional service to customers while investing in people and processes are part of the DNA of Tim Morales & Associates.

By Eric Slack

Tracing its legacy back to 1957, Tim Morales & Associates is an offshoot of the then-Nashville-based J.H. Morales Sales Co. Tim Morales & Associates covers the Gulf Coast states of Alabama, Mississippi and Louisiana, as well as the Florida Panhandle. From headquarters in Mobile, Ala., the company is an independent sales agency focused on the wholesale plumbing and industrial distribution channels.

“I believe we are among the hardest-working agencies out there,” President Tim Morales says. “We always try and shoot straight with our customers and clients.”

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